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Marketing management : a strategic approach · Study

BookMarketing management : a strategic approach

Harper W. Boyd1990

Book1990

Marketing management : a strategic approach

Harper W. Boyd · Orville C. Walker

93 citations·0/0 files stored·Irwin eBooks

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Marketing and Advertising Strategies Business Strategies and Innovation Consumer Behavior and Marketing Influence

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2020Strategic Sport Marketing 2006Linking a service‐driven market orientation to service quality 1994Pioneer Brand Advantage and Consumer Behavior: A Conceptual Framework and Propositional Inventory 1993Maximizing the potential of strategic typologies for marketing strategy research 1997The Marketing Audit: Five Decades Later 1995Marketing Communication Theory: What do the Texts Teach Our Students?2004International facility location decisions: a review of the modelling literature 2000MODEL DALAM STRATEGI PENETAPAN HARGA

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Year1990

Typebook

Published1990-01-01

VenueIrwin eBooks

Languageen

Citations93

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW650716541

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