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Marketing management : a strategic approach
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Marketing management : a strategic approach (1990)Marketing management : a strategic approa…Strategic Sport Marketing (2020)Strategic Sport MarketingMarketing programmes across different phases of the product life cycle (2006)Marketing programmes across d…Linking a service‐driven market orientation to service quality (2006)Linking a service‐driven mark…International facility location decisions: a review of the modelling literature (2004)International facility locati…MODEL DALAM STRATEGI PENETAPAN HARGA (2000)MODEL DALAM STRATEGI PENETAPA…The Marketing Audit: Five Decades Later (1997)The Marketing Audit: Five Dec…Marketing Communication Theory: What do the Texts Teach Our Students? (1995)Marketing Communication Theor…Pioneer Brand Advantage and Consumer Behavior: A Conceptual Framework and Propositional Inventory (1994)Pioneer Brand Advantage and C…Linking experience, product life cycle, and learning curves (1994)Linking experience, product l…Maximizing the potential of strategic typologies for marketing strategy research (1993)Maximizing the potential of s…Strategies for diversification (1972)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Why Satisfied Customers Defect (1995)Blurring the boundaries of sports public relations: National stereotypes as sport announcers’ public relations tools (2008)Women's 2011 Football World Cup: The impact of perceived images of women's soccer and the World Cup 2011 on interest in attending matches (2011)Online Sport Event Consumers: Attitude, E-Quality and E-Satisfaction (2017)EXPLOIT THE PRODUCT LIFE CYCLE (1965)The strategy and tactics of pricing: A guide to profitable decision making (1995)Marketing management: analysis. planning. implementation and control (2000)The role of perceived risk in pricing strategy for industrial products: a point‐of‐view perspective (2006)Curvas de aprendizado: estado da arte e perspectivas de pesquisa (2007)A simulation of business-to-business decision making in a relationship marketing context (2008)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)High Profit Strategies in Mature Capital Goods Industries: A Contingency Approach. (1983)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Competitive advantage: creating and sustaining superior performance (1998)PENGARUH SOCIAL MEDIA MARKETING, HARGA, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK UNIQLO (2022)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Research methods for business: A skill building approach (1993)Principles and Practice of Structural Equation Modeling (1998)Bridge over troubled water or long and winding road? (2009)Assessing the relationship between market orientation and business performance in the hotel industry – the mediating role of service quality (2018)Revisiting perceived service quality in higher education: uncovering service quality dimensions for postgraduate students (2019)A dynamic model of process and product innovation (1975)Organizational Strategy, Structure, and Process (1978)Of strategies, deliberate and emergent (1985)Product‐market positioning and prospector strategy (2003)Export Market Expansion Strategies of Direct-Selling Small and Medium-Sized Firms: Implications for Export Sales Management Activities (2005)The role of firm-specific factors in the strategy-performance relationship (2017)International Investment and International Trade in the Product Cycle (1966)On the Principles of Political Economy, and Taxation (2014)Attitudinal effects of mere exposure. (1968)Product Hierarchy and Brand Strategy Influences on the Order of Entry Effect for Consumer Packaged Goods (1996)Order, positioning, scope and outcomes of market entry (2007)Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance (2011)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)The strategic analysis of intangible resources (1992)A summary of thinking on measuring the value of marketing (2001)Localization in China: How guanxi moderates Sino–US business relationships (2016)Inertia in services: causes and consequences for switching (2017)Is There a Text in This Class? The Authority of Interpretive Communities (1983)Strategy and Structure: (1986)IMC: a consumer psychological perspective (1998)Social constructionism and research in marketing and advertising (1998)Communicating in the new interactive marketspace (2008)
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  • 2020Strategic Sport Marketing161 cited
  • 2006Linking a service‐driven market orientation to service quality117 cited
  • 1994Pioneer Brand Advantage and Consumer Behavior: A Conceptual Framework and Propositional Inventory57 cited
  • 1993Maximizing the potential of strategic typologies for marketing strategy research45 cited
  • 1997The Marketing Audit: Five Decades Later44 cited
  • 1995Marketing Communication Theory: What do the Texts Teach Our Students?41 cited
  • 2004International facility location decisions: a review of the modelling literature26 cited
  • 2000MODEL DALAM STRATEGI PENETAPAN HARGA24 cited
  • 1994Linking experience, product life cycle, and learning curves20 cited
  • 2006Marketing programmes across different phases of the product life cycle10 cited

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