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Linking experience, product life cycle, and learning curves · Study

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ArticleLinking experience, product life cycle, and learning curves

G.Dean Kortge1994

Article1994

Linking experience, product life cycle, and learning curves

G.Dean Kortge · Patrick A. Okonkwo · Jeffrey D. Kortge

20 citations·0/0 files stored·Industrial Marketing Management

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Consumer Market Behavior and Pricing Customer Service Quality and Loyalty Innovation Diffusion and Forecasting

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2000Marketing management: analysis. planning. implementation and control 1965EXPLOIT THE PRODUCT LIFE CYCLE 1995The strategy and tactics of pricing: A guide to profitable decision making 1974Contemporary Marketing 2004Business marketing management : A Strategic view of industrial and organizational markets 1983Diagnosing the Experience Curve 1966The Sources of Increased Efficiency: A Study of DuPont Rayon Plants 2002The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making

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2007Curvas de aprendizado: estado da arte e perspectivas de pesquisa 2008A simulation of business-to-business decision making in a relationship marketing context 2006The role of perceived risk in pricing strategy for industrial products: a point‐of‐view perspective 2008A study on customer involvement in final assembly for DIY products

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1993Pricing Behavior in Industrial Marketsarticle · 4 shared references 1993Perceived value approach to pricingarticle · 3 shared references 2010The Role of Value‐Informed Pricing in Market‐Oriented Product Innovation Management*article · 3 shared references 2012In search for the added value of FM: what we know and what we need to learnarticle · 3 shared references 2005Managing the influence of internal and external determinants on international industrial pricing strategiesarticle · 3 shared references 2009Pricing Strategies for Information Technology Services: A Value-Based Approachother · 3 shared references

Details

Year1994

Typearticle

Published1994-07-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations20

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/0019-8501(94)90036-1

openalex_workW1588605574

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