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Linking experience, product life cycle, and learning curves
16 references·4 citing·34 second hop
Linking experience, product life cycle, and learning curves (1994)Linking experience, product life cycle, a…Business marketing management : A Strategic view of industrial and organizational markets (2004)Business marketing management…The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (2002)The Strategy and Tactics of P…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…The strategy and tactics of pricing: A guide to profitable decision making (1995)The strategy and tactics of p…Perceived value approach to pricing (1993)Perceived value approach to p…Product planning and management : designing and delivering value (1992)Product planning and manageme…The Perceived Veracity of PIMS Strategy Principles in Japan: An Empirical Inquiry (1991)The Perceived Veracity of PIM…Marketing strategy: a customer-driven approach (1991)Marketing strategy: a custome…Marketing management : a strategic approach (1990)Marketing management : a stra…Pricing an industrial service (1989)Pricing an industrial serviceDiagnosing the Experience Curve (1983)Diagnosing the Experience Cur…Contemporary Marketing (1974)Contemporary MarketingA Decision-Making Structure for Price Decisions (1973)A Decision-Making Structure f…The Sources of Increased Efficiency: A Study of DuPont Rayon Plants (1966)The Sources of Increased Effi…EXPLOIT THE PRODUCT LIFE CYCLE (1965)EXPLOIT THE PRODUCT LIFE CYCLEManagerial Marketing, Perspectives and Viewpoints (1960)Managerial Marketing, Perspec…A study on customer involvement in final assembly for DIY products (2008)A study on customer involveme…A simulation of business-to-business decision making in a relationship marketing context (2008)A simulation of business-to-b…Curvas de aprendizado: estado da arte e perspectivas de pesquisa (2007)Curvas de aprendizado: estado…The role of perceived risk in pricing strategy for industrial products: a point‐of‐view perspective (2006)The role of perceived risk in…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Business Marketing Comes of Age: A Comprehensive Review of the Literature (2000)The relationship between technology adoption and strategy in business-to-business markets (2003)Industrial Marketing Management (2008)A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention (2020)The Economic Implications of Learning by Doing (1971)THE LEARNING CURVE: HISTORICAL REVIEW AND COMPREHENSIVE SURVEY (1979)The learning curve, diffusion, and competitive strategy (1987)How Competitive Forces Shape Strategy (1989)Learning through strategic alliances (1995)An investigation of the factors leading to the development of marketing capabilities and organizational effectiveness (1998)Product life cycle research: A literature review (1979)The Evolution of New Industries and the Determinants of Market Structure (1990)Profiles of Product Innovators Among Large U.S. Manufacturers (1992)Successful New Product Pricing Practices: A Contingency Approach (2003)Service Science, Management, Engineering, and Design (SSMED) (2009)When Truces Collapse: A Longitudinal Study of Price-Adjustment Routines (2010)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Key account management: Theory, practice and challenges (1997)Factors of determining long-term orientation in interfirm relationships (2007)Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products (2008)Technology, productivity and process change (1975)Beyond technological catch-up: An empirical investigation of further innovative capability accumulation outcomes in latecomer firms with evidence from Brazil (2013)Where to search for process innovations? The mediating role of absorptive capacity and its impact on process innovation (2019)D amaged G oods (1996)Persuasion knowledge and consumer reactions to pricing tactics (2007)The E-Marketing Mix: A Contribution of the E-Tailing Wars (2002)Expanding our understanding of marketing in society (2011)Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy (2019)Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence (2015)Brand Attitude and Perceived Value and Purchase Intention toward Global Luxury Brands (2016)The Effect of Influencer Marketing on Consumers’ Brand Admiration and Online Purchase Intentions: An Emerging Market Perspective (2019)
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References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1965EXPLOIT THE PRODUCT LIFE CYCLE814 cited
  • 1995The strategy and tactics of pricing: A guide to profitable decision making378 cited
  • 1974Contemporary Marketing288 cited
  • 2004Business marketing management : A Strategic view of industrial and organizational markets256 cited
  • 1983Diagnosing the Experience Curve233 cited
  • 1966The Sources of Increased Efficiency: A Study of DuPont Rayon Plants186 cited
  • 2002The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making166 cited
  • 1960Managerial Marketing, Perspectives and Viewpoints123 cited
  • 1993Perceived value approach to pricing121 cited
  • 1991The Perceived Veracity of PIMS Strategy Principles in Japan: An Empirical Inquiry100 cited
  • 1990Marketing management : a strategic approach93 cited
  • 1991Marketing strategy: a customer-driven approach92 cited
  • 1973A Decision-Making Structure for Price Decisions85 cited
  • 1989Pricing an industrial service73 cited
  • 1992Product planning and management : designing and delivering value

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56 cited

Cited by

  • 2007Curvas de aprendizado: estado da arte e perspectivas de pesquisa48 cited
  • 2008A simulation of business-to-business decision making in a relationship marketing context28 cited
  • 2006The role of perceived risk in pricing strategy for industrial products: a point‐of‐view perspective11 cited
  • 2008A study on customer involvement in final assembly for DIY products7 cited