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ArticleExpanding our understanding of marketing in society

William L. Wilkie2011

Article2011

Expanding our understanding of marketing in society

William L. Wilkie · Elizabeth S. Moore

121 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Marketing and Advertising Strategies American History and Culture Management and Organizational Studies

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References

2025Advances in Consumer Research 2000Marketing management: analysis. planning. implementation and control 1973Marketing Management: Analysis, Planning and Control 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies 1969Broadening the Concept of Marketing 2006The Service-dominant Logic of Marketing: Dialog, Debate, and Directions 1978Basic Marketing: A Managerial Approach 1964The Concept of the Marketing Mix

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Year2011

Typearticle

Published2011-08-12

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations121

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/s11747-011-0277-y

openalex_workW2024979661

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