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Expanding our understanding of marketing in society
16 references·16 citing·24 second hopsampled
Expanding our understanding of marketing in society (2011)Expanding our understanding of marketing …Advances in Consumer Research (2025)Advances in Consumer ResearchThe Product and the Brand (2012)The Product and the BrandThe Service-dominant Logic of Marketing: Dialog, Debate, and Directions (2006)The Service-dominant Logic of…The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time (2003)The Structural Influence of M…Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development (2003)Scholarly Research in Marketi…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Validity and the Research Process. (1986)Validity and the Research Pro…Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…The History of Marketing Thought (1976)The History of Marketing Thou…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…The Concept of the Marketing Mix (1964)The Concept of the Marketing …Higher Education for Business (1959)Higher Education for BusinessMarketing Behavior and Executive Action (1958)Marketing Behavior and Execut…Market Behavior and Executive Action (1958)Market Behavior and Executive…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Product Differentiation and M…The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal (2022)The marketing discipline’s tr…Transformative Branding: A Dynamic Capability To Challenge The Dominant Social Paradigm (2021)Transformative Branding: A Dy…The effectiveness of brand placements: A meta-analytic synthesis (2021)The effectiveness of brand pl…Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind (2021)Sustainable marketing based o…Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective (2020)Toward a Doctrine of Socially…CSR and branding in emerging economies: The effect of incomes and education (2020)CSR and branding in emerging …Creating value in product service systems through sharing (2019)Creating value in product ser…Bridging marketing theory - practice gap to enhance firm performance: Introduction to the special issue (2019)Bridging marketing theory - p…Antecedents of indebtedness for low-income consumers: the mediating role of materialism (2019)Antecedents of indebtedness f…A critical review of evidence on the sociocultural impacts of food marketing and policy implications (2019)A critical review of evidence…Is having accurate knowledge necessary for implementing safe practices? (2016)Is having accurate knowledge …Understanding the History of Marketing Education to Improve Classroom Instruction (2015)Understanding the History of …The social responsibility of international business: From ethics and the environment to CSR and sustainable development (2015)The social responsibility of …Doing well while doing good? An integrative review of marketing criticism and response (2015)Doing well while doing good? …Historical research in marketing theory and practice: a review essay (2014)Historical research in market…Theoretical development in ethical marketing decision making (2013)Theoretical development in et…Managing the co-creation of value (2007)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Developing Buyer-Seller Relationships (1987)The Effect of a Market Orientation on Business Profitability (1990)Is the Resource-Based "View" a Useful Perspective for Strategic Management Research? (2001)The External Control of Organizations. (1978)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Changing Role of Marketing in the Corporation (1992)Competing through service: Insights from service-dominant logic (2006)Issues and Advances in Segmentation Research (1978)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Innovation, organizational capabilities, and the born-global firm (2004)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Relationship approach to marketing in service contexts: The marketing and organizational behavior interface (1990)From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Bad Management Theories Are Destroying Good Management Practices (2005)Building Theory about Theory Building: What Constitutes a Theoretical Contribution? (2011)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 1969Broadening the Concept of Marketing1,762 cited
  • 2006The Service-dominant Logic of Marketing: Dialog, Debate, and Directions1,671 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 1964The Concept of the Marketing Mix961 cited
  • 1959Higher Education for Business732 cited
  • 1958Marketing Behavior and Executive Action613 cited
  • 2012The Product and the Brand566 cited
  • 2003Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development554 cited
  • 2003The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time505 cited
  • 1976The History of Marketing Thought369 cited
  • 1958Market Behavior and Executive Action360 cited
  • 1986Validity and the Research Process.

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349 cited

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  • 2015The social responsibility of international business: From ethics and the environment to CSR and sustainable development126 cited
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  • 2019A critical review of evidence on the sociocultural impacts of food marketing and policy implications80 cited
  • 2014Historical research in marketing theory and practice: a review essay62 cited
  • 2021The effectiveness of brand placements: A meta-analytic synthesis58 cited
  • 2021Transformative Branding: A Dynamic Capability To Challenge The Dominant Social Paradigm55 cited
  • 2013Theoretical development in ethical marketing decision making52 cited
  • 2021Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind49 cited
  • 2019Antecedents of indebtedness for low-income consumers: the mediating role of materialism46 cited
  • 2022The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal45 cited
  • 2019Creating value in product service systems through sharing44 cited
  • 2015Understanding the History of Marketing Education to Improve Classroom Instruction35 cited
  • 2019Bridging marketing theory - practice gap to enhance firm performance: Introduction to the special issue33 cited
  • 2016Is having accurate knowledge necessary for implementing safe practices?32 cited
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