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Order, positioning, scope and outcomes of market entry · Study

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ArticleOrder, positioning, scope and outcomes of market entry

Javier Rodríguez Pinto2007

Article2007

Order, positioning, scope and outcomes of market entry

Javier Rodríguez Pinto · Ana Isabel Rodríguez Escudero · Jesús Gutiérrez Cillán

52 citations·0/0 files stored·Industrial Marketing Management

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Business Strategies and Innovation

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988Structural equation modeling in practice: A review and recommended two-step approach.1991Structural Equations with Latent Variables.1986Self-Reports in Organizational Research: Problems and Prospects 1977Estimating Nonresponse Bias in Mail Surveys 1977Estimating Nonresponse Bias in Mail Surveys 1999Use of partial least squares (PLS) in strategic management research: a review of four recent studies 1998Modern Methods for Business Research

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2015The race to dominate the mobile payments platform: Entry and expansion strategies 2018Social capital, knowledge integration and learning in project-based organizations: a CEO-based study 2018SMEs’ marketing performance: the mediating role of market entry capability 2013Complex adaptive system mechanisms, adaptive management practices, and firm product innovativeness 2015Understanding the dynamics between organizational IT investment strategy and market performance: A system dynamics approach

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Year2007

Typearticle

Published2007-02-07

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations52

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.indmarman.2006.12.002

openalex_workW1963580596

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2021Multimarket competition effects on product line decisions – A multi-objective decision model in fast moving consumer goods industry

2012Do switching costs really provide a first‐mover advantage?

2009Influencia de la motivación intrínseca y extrínseca sobre la transmisión de conocimiento. El caso de una organización sin fines de lucro