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The impact of packaging colour on children’s brand name memorization (7-12 years old)
16 references·7 citing·45 second hop
The impact of packaging colour on children’s brand name memorization (7-12 years old) (2014)The impact of packaging colour on childre…Interpersonal influences on adolescent materialism: A new look at the role of parents and peers (2010)Interpersonal influences on a…How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry (2010)How packaging affects the pro…The importance of packaging design for own‐label food brands (2007)The importance of packaging d…The importance of packaging attributes: a conjoint analysis approach (2007)The importance of packaging a…What can The Study of Cognitive Development Reveal about Children's Ability to Appreciate and Cope with Advertising? (2005)What can The Study of Cogniti…Understanding Materialism Among Youth (2003)Understanding Materialism Amo…The Meaning of Brand Names to Children: A Developmental Investigation (2003)The Meaning of Brand Names to…The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience (2003)The Communicative Power of Pr…Children’s visual memory of packaging (2003)Children’s visual memory of p…Children's colour choices for completing drawings of affectively characterised topics (2003)Children's colour choices for…Packaging as Brand Communication: Effects of Product Pictures on Consumer Responses to the Package and Brand (2002)Packaging as Brand Communicat…The Relationship between Cartoon Trade Character Recognition and Attitude toward Product Category in Young Children (1995)The Relationship between Cart…Colors and Emotions: Preferences and Combinations (1995)Colors and Emotions: Preferen…Children's Emotional Associations with Colors (1994)Children's Emotional Associat…Kids as Customers: A Handbook of Marketing to Children (1992)Kids as Customers: A Handbook…The origins of intelligence in children. (1952)The origins of intelligence i…An experimental study of the effect of packaging colour on children's evaluation of packaging and attitude towards the brand (2021)An experimental study of the …Understanding consumer perceptions of quality based on package size: the moderating role of the evaluation context (2020)Understanding consumer percep…Colour of food as a vector for children’s well-being (2019)Colour of food as a vector fo…Color Versus Form: Which Matters More in Children's Preferences of Package Design? (2018)Color Versus Form: Which Matt…Toward the characterization of ‘toy-packaging’: an exploratory research (2017)Toward the characterization o…The role of individual colour preferences in consumer purchase decisions (2017)The role of individual colour…Retail Marketing: A Novel Research Agenda (2016)Retail Marketing: A Novel Res…How Advertising Works: What Do We Really Know? (1999)A multi‐method investigation of consumer motivations in impulse buying behavior (2000)Preference for green packaging in consumer product choices – Do consumers care? (2008)Consumer reactions to sustainable packaging: The interplay of visual appearance, verbal claim and environmental concern (2015)Sustainability in e-commerce packaging: A review (2020)Scale Development : Theory and Applications (1991)A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation (1992)Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Social-identity functions of attraction to organizations (2006)Gratitude and the Reduced Costs of Materialism in Adolescents (2010)The relationship between materialism and personal well-being: A meta-analysis. (2014)The theory of planned behavior (1991)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The Theory of Planned Behaviour (2004)Packaging Design: General Framework and Research Agenda (2012)The influence of visual packaging design on perceived food product quality, value, and brand preference (2013)Communicating packaging eco-friendliness (2015)Pink or blue: Environmental gender stereotypes in the first two years of life (1990)A Note on Adults' Color–Emotion Associations (1996)Learning What Feelings to Desire: Socialization of Ideal Affect Through Children's Storybooks (2006)The impact of colour on Website appeal and users’ cognitive processes (2010)The Handbook of Social Psychology (1969)Judgment under Uncertainty: Heuristics and Biases (1975)The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults (2005)Who’s messing with my mind? (2008)Comparing Children's and Adults' Cognitive Advertising Competences in the Netherlands (2010)Society and the Adolescent Self-Image (1965)A Treatise on the Family (1991)Attitudes and Attitude Change (2017)Materialism pathways: The processes that create and perpetuate materialism (2017)Consumer Vulnerability (2020)Advances in Consumer Research (2025)Mental Representations: A Dual Coding Approach (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Sensory Aspects of Package Design (2017)Pictorial content, sequence of conflicting online reviews and consumer decision-making: The stimulus-organism-response model revisited (2020)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Qualitative Data Analysis (2008)Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations (2017)The effects of television advertising on materialism, parent–child conflict, and unhappiness: A review of research (2003)Toddlers, tourism and Tobermory: Destination marketing issues and television-induced tourism (2004)Interactive Food and Beverage Marketing: Targeting Adolescents in the Digital Age (2009)Motivation reconsidered: The concept of competence. (1959)Basic objects in natural categories (1976)On seeing human: A three-factor theory of anthropomorphism. (2007)
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References

  • 1952The origins of intelligence in children.10,676 cited
  • 2007The importance of packaging attributes: a conjoint analysis approach717 cited
  • 2003The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience488 cited
  • 2002Packaging as Brand Communication: Effects of Product Pictures on Consumer Responses to the Package and Brand376 cited
  • 2003Understanding Materialism Among Youth375 cited
  • 1994Children's Emotional Associations with Colors368 cited
  • 1992Kids as Customers: A Handbook of Marketing to Children352 cited
  • 2007The importance of packaging design for own‐label food brands283 cited
  • 2005What can The Study of Cognitive Development Reveal about Children's Ability to Appreciate and Cope with Advertising?282 cited
  • 2010Interpersonal influences on adolescent materialism: A new look at the role of parents and peers237 cited
  • 2003The Meaning of Brand Names to Children: A Developmental Investigation201 cited
  • 1995Colors and Emotions: Preferences and Combinations197 cited
  • 2003Children’s visual memory of packaging185 cited
  • 1995The Relationship between Cartoon Trade Character Recognition and Attitude toward Product Category in Young Children132 cited
  • 2003

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Children's colour choices for completing drawings of affectively characterised topics
128 cited
  • 2010How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry124 cited
  • Cited by

    • 2017The role of individual colour preferences in consumer purchase decisions77 cited
    • 2019Colour of food as a vector for children’s well-being14 cited
    • 2021An experimental study of the effect of packaging colour on children's evaluation of packaging and attitude towards the brand14 cited
    • 2016Retail Marketing: A Novel Research Agenda14 cited
    • 2020Understanding consumer perceptions of quality based on package size: the moderating role of the evaluation context14 cited
    • 2017Toward the characterization of ‘toy-packaging’: an exploratory research11 cited
    • 2018Color Versus Form: Which Matters More in Children's Preferences of Package Design?11 cited