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The moderating roles of shopper experience and store type on the relationship between perceived merchandise value and willingness to pay a higher price
16 references·16 citing·42 second hopsampled
The moderating roles of shopper experience and store type on the relationship between perceived merchandise value and willingness to pay a higher price (2012)The moderating roles of shopper experienc…Mental Accounting and Consumer Choice (2008)Mental Accounting and Consume…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions (2002)The Influence of Multiple Sto…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)Customer Evaluations of Servi…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Managing Brand Equity (1991)Managing Brand EquityEffects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Self-Reports in Organizational Research: Problems and Prospects (1986)Self-Reports in Organizationa…Mental Accounting and Consumer Choice (1985)Mental Accounting and Consume…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Measuring Consumer Involvement Profiles (1985)Measuring Consumer Involvemen…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…SOME EXPLORATIONS IN INITIAL INTERACTION AND BEYOND: TOWARD A DEVELOPMENTAL THEORY OF INTERPERSONAL COMMUNICATION (1975)SOME EXPLORATIONS IN INITIAL …Principles of Marketing (1972)Principles of MarketingPredicting guest satisfaction and willingness to pay premium prices for green hotels (2024)Predicting guest satisfaction…Navigating through difficult times with ethical marketing: Assessing consumers' willingness-to-pay in the sharing economy (2022)Navigating through difficult …The effect of sensory brand experience and brand equity on WTP a price premium in Iranian fast food restaurants: Mediating role of eWOM (2021)The effect of sensory brand e…Understanding employee longevity in independent fine dining restaurants (2019)Understanding employee longev…The influence of scarcity cues and price bundling on menu item selection (2018)The influence of scarcity cue…Facing contradictory emotions in event marketing: leveraging on surprise (2018)Facing contradictory emotions…Does culture affect the relationships among utilitarian and non-utilitarian values, satisfaction and loyalty to shopping centres? Evidence from two Maghreb countries (2018)Does culture affect the relat…Route factors influencing trust and attitude toward TV shopping (2017)Route factors influencing tru…In-store proximity marketing: experimenting with digital point-of-sales communication (2017)In-store proximity marketing:…The impact of customer value types on customer outcomes for different retail formats (2016)The impact of customer value …Featuring the e-service quality of online website from a varied perspective (2016)Featuring the e-service quali…Consumers' Purchasing Decision towards Food Products of Small and Medium Enterprises (2016)Consumers' Purchasing Decisio…Relative Importance of Perceived Value, Satisfaction and Perceived Risk on Willingness to Pay More (2015)Relative Importance of Percei…Drivers Of Customer Loyalty In South African Retail Stores (2015)Drivers Of Customer Loyalty I…Does value matters in playing online game? An empirical study among massively multiplayer online role-playing games (MMORPGs) (2014)Does value matters in playing…Shopping in discount stores: The role of price-related attributions, emotions and value perception (2013)Shopping in discount stores: …A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Understanding Customer Experience Throughout the Customer Journey (2016)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Pricing: Making Profitable Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural Equations with Latent Variables. (1991)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in PLS-SEM (2015)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Leadership: The Cutting Edge. (1979)Organizational citizenship behavior: Its nature and antecedents. (1983)Research in Organizational Behavior. (1986)Accounting for common method variance in cross-sectional research designs. (2001)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)Are Investors Reluctant to Realize Their Losses? (1998)A perspective on judgment and choice: Mapping bounded rationality. (2003)Instructional manipulation checks: Detecting satisficing to increase statistical power (2009)On the Evaluation of Structural Equation Models (1988)When to use and how to report the results of PLS-SEM (2018)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1986Self-Reports in Organizational Research: Problems and Prospects17,092 cited
  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1972Principles of Marketing5,587 cited
  • 1985Mental Accounting and Consumer Choice4,875 cited
  • 1991Managing Brand Equity3,818 cited
  • 2008Mental Accounting and Consumer Choice3,415 cited
  • 1975SOME EXPLORATIONS IN INITIAL INTERACTION AND BEYOND: TOWARD A DEVELOPMENTAL THEORY OF INTERPERSONAL COMMUNICATION3,005 cited
  • 1998Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing2,718 cited
  • 2002The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions

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2,256 cited
  • 1985Measuring Consumer Involvement Profiles2,247 cited
  • Cited by

    • 2014Does value matters in playing online game? An empirical study among massively multiplayer online role-playing games (MMORPGs)152 cited
    • 2015Relative Importance of Perceived Value, Satisfaction and Perceived Risk on Willingness to Pay More64 cited
    • 2013Shopping in discount stores: The role of price-related attributions, emotions and value perception62 cited
    • 2017In-store proximity marketing: experimenting with digital point-of-sales communication58 cited
    • 2016The impact of customer value types on customer outcomes for different retail formats50 cited
    • 2022Navigating through difficult times with ethical marketing: Assessing consumers' willingness-to-pay in the sharing economy42 cited
    • 2018Does culture affect the relationships among utilitarian and non-utilitarian values, satisfaction and loyalty to shopping centres? Evidence from two Maghreb countries38 cited
    • 2021The effect of sensory brand experience and brand equity on WTP a price premium in Iranian fast food restaurants: Mediating role of eWOM31 cited
    • 2016Featuring the e-service quality of online website from a varied perspective26 cited
    • 2019Understanding employee longevity in independent fine dining restaurants26 cited
    • 2015Drivers Of Customer Loyalty In South African Retail Stores25 cited
    • 2017Route factors influencing trust and attitude toward TV shopping20 cited
    • 2024Predicting guest satisfaction and willingness to pay premium prices for green hotels20 cited
    • 2016Consumers' Purchasing Decision towards Food Products of Small and Medium Enterprises19 cited
    • 2018Facing contradictory emotions in event marketing: leveraging on surprise16 cited
    • 2018The influence of scarcity cues and price bundling on menu item selection15 cited