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Till death do us part…but not always: Six antecedents to a customer's relational preference in buyer–seller exchanges
16 references·16 citing·38 second hopsampled
Till death do us part…but not always: Six antecedents to a customer's relational preference in buyer–seller exchanges (2003)Till death do us part…but not always: Six…Handbook of relationship marketing (2000)Handbook of relationship mark…The evolution of relationship marketing (1995)The evolution of relationship…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Ethical and Legal Foundations of Relational Marketing Exchanges (1993)Ethical and Legal Foundations…Do Norms Matter in Marketing Relationships? (1992)Do Norms Matter in Marketing …Partnering as a Focused Market Strategy (1991)Partnering as a Focused Marke…Determinants of Interorganizational Relationships: Integration and Future Directions (1990)Determinants of Interorganiza…Just-In-Time Exchange Relationships in Industrial Markets (1988)Just-In-Time Exchange Relatio…Institutional Theories of Organization (1987)Institutional Theories of Org…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…The New Social Contract: An Inquiry into Modern Contractual Relations. (1981)The New Social Contract: An I…The New Social Contract: An Inquiry into Modern Contractual Relations (1981)The New Social Contract: An I…Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Strategy: Techniq…Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Markets and Hierarchies: Anal…A Model of Industrial Buyer Behavior (1973)A Model of Industrial Buyer B…A General Model for Understanding Organizational Buying Behavior (1972)A General Model for Understan…Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance (2023)Customer journey management c…Evaluation of salespeople by the purchasing function: implications for the evolving role of salespeople (2020)Evaluation of salespeople by …Fail fast, sell well: The contingent impact of failing fast on salesperson performance (2019)Fail fast, sell well: The con…Psychic Distance and Country Image in Exporter–Importer Relationships (2016)Psychic Distance and Country …How salesperson perceptions of customers' pro-social behaviors help drive salesperson performance (2015)How salesperson perceptions o…Initiation of buyer–seller relationships: The impact of intangibility, trust and mitigation strategies (2014)Initiation of buyer–seller re…Environmental factors influencing the management of key accounts in an Arab Middle Eastern context (2014)Environmental factors influen…Making Sense of the Customer’s Role in the Personal Selling Process: A Theory of Organizing and Sensemaking Perspective (2013)Making Sense of the Customer’…Key account relationships: An exploratory inquiry of customer-based evaluations (2013)Key account relationships: An…Exploring relationship marketing in membership associations (2013)Exploring relationship market…The effect of selling strategies on sales performance (2009)The effect of selling strateg…Service Performance—Loyalty Intentions Link in a Business-to-Business Context: The Role of Relational Exchange Outcomes and Customer Characteristics (2009)Service Performance—Loyalty I…Extending relationship value: observations from a case study of the Canadian structural wood products industry (2009)Extending relationship value:…A simulation of business-to-business decision making in a relationship marketing context (2008)A simulation of business-to-b…Relacionamentos entre compradores e vendedores: origens e perspectivas no marketing de relacionamento (2006)Relacionamentos entre comprad…A Cultural Perspective of Relationship Orientation: Using Organisational Culture to Support a Supply Relationship Orientation (2006)A Cultural Perspective of Rel…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Exchange and Power in Social Life (2017)Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Economic Action and Social Structure: The Problem of Embeddedness (1985)Structuring cooperative relationships between organizations (1992)Between Trust and Control: Developing Confidence in Partner Cooperation in Alliances (1998)Where Do Interorganizational Networks Come From? (1999)The Economic Institutions of Capitalism (1987)The resource-based view and marketing: The role of market-based assets in gaining competitive advantage (2001)The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing (2003)The relationship marketing process: communication, interaction, dialogue, value (2004)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. 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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors16,592 cited
  • 1976Markets and Hierarchies: Analysis and Antitrust Implications.13,381 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1987Institutional Theories of Organization2,575 cited
  • 1992Do Norms Matter in Marketing Relationships?2,412 cited
  • 1990Determinants of Interorganizational Relationships: Integration and Future Directions2,407 cited
  • 1981The New Social Contract: An Inquiry into Modern Contractual Relations1,436 cited
  • 1995The evolution of relationship marketing1,033 cited
  • 1972A General Model for Understanding Organizational Buying Behavior914 cited
  • 1973A Model of Industrial Buyer Behavior883 cited
  • 1993Ethical and Legal Foundations of Relational Marketing Exchanges827 cited
  • 1981The New Social Contract: An Inquiry into Modern Contractual Relations.726 cited
  • 1988Just-In-Time Exchange Relationships in Industrial Markets654 cited
  • 1991Partnering as a Focused Market Strategy436 cited
  • 2000

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Handbook of relationship marketing
380 cited

Cited by

  • 2009Service Performance—Loyalty Intentions Link in a Business-to-Business Context: The Role of Relational Exchange Outcomes and Customer Characteristics73 cited
  • 2023Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance67 cited
  • 2014Environmental factors influencing the management of key accounts in an Arab Middle Eastern context46 cited
  • 2014Initiation of buyer–seller relationships: The impact of intangibility, trust and mitigation strategies45 cited
  • 2006A Cultural Perspective of Relationship Orientation: Using Organisational Culture to Support a Supply Relationship Orientation43 cited
  • 2013Key account relationships: An exploratory inquiry of customer-based evaluations43 cited
  • 2016Psychic Distance and Country Image in Exporter–Importer Relationships42 cited
  • 2013Exploring relationship marketing in membership associations40 cited
  • 2009The effect of selling strategies on sales performance38 cited
  • 2006Relacionamentos entre compradores e vendedores: origens e perspectivas no marketing de relacionamento29 cited
  • 2008A simulation of business-to-business decision making in a relationship marketing context28 cited
  • 2013Making Sense of the Customer’s Role in the Personal Selling Process: A Theory of Organizing and Sensemaking Perspective27 cited
  • 2009Extending relationship value: observations from a case study of the Canadian structural wood products industry26 cited
  • 2015How salesperson perceptions of customers' pro-social behaviors help drive salesperson performance26 cited
  • 2019Fail fast, sell well: The contingent impact of failing fast on salesperson performance21 cited
  • 2020Evaluation of salespeople by the purchasing function: implications for the evolving role of salespeople21 cited