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A Study of Relationship Marketing on Customer Satisfaction

12 references·1 citing·48 second hopsampled

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References

2009The Role of Customer Gratitude in Relationship Marketing912 cited
2011When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters531 cited
2010The effects of relationship quality and switching barriers on customer loyalty490 cited
2011Poisoning Relationships: Perceived Unfairness in Channels of Distribution366 cited
2009Does Customer Demotion Jeopardize Loyalty?288 cited
2009Customer Satisfaction and Stock Returns Risk279 cited
2010Why customers won't relate: Obstacles to relationship marketing engagement180 cited
2010Customer Satisfaction Heterogeneity and Shareholder Value175 cited
2010Dimensions of Relationship Marketing in Business-to-Business Financial Services86 cited
2010Analysis of the role of complaint management in the context of relationship marketing79 cited
2009Conjoining International Marketing and Relationship Marketing: Exploring Consumers’ Cross-Border Service Relationships76 cited
2010Exporting Services Successfully: Antecedents and Performance Implications of Customer Relationships45 cited

Cited by

2024Pillars of Customer Retention in the Services Sector: Understanding the Role of Relationship Marketing, Customer Satisfaction, and Customer Loyalty24 cited

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