Customer Relationships

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32 citations0/0 files storedJournal of Business Strategy

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Customer churn and segmentation Customer Service Quality and Loyalty Corporate Governance and Management

Abstract

Emerging technologies have enabled companies to collect, store, and analyze customer information in ways that have greatly improved their ability to attract and retain customers. Enterprises can practice effective customer relationship management (CRM) by using analytical techniques to implement customer treatment strategies based on predictive modeling that draws on a wealth of data about customer behavior.

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2001Les facteurs qui influencent la fidélité des clients qui achètent sur Internet 2015The Role of Customer Relationship Management in the Global Business Environments 2002Customer‐focused organisations 2018Customer Relationship Management as Tool to Enhance Competitive Effectiveness: Model Revisited 2020How CRM Components Impact Customer Loyalty: A Case from Bangladesh Banking Industry 2014APPLICATION OF PREDICTIVE ANALYTICS IN CUSTOMER RELATIONSHIP MANAGEMENT: A LITERATURE REVIEW AND CLASSIFICATION

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