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Museum and Performing Arts Marketing: A Climate of Change · Study

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ArticleMuseum and Performing Arts Marketing: A Climate of Change

Ruth Rentschler1998

OA

Articlegreen1998

Museum and Performing Arts Marketing: A Climate of Change

Ruth Rentschler

60 citations·0/0 files stored·The Journal of Arts Management Law and Society

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Museums and Cultural Heritage Marketing and Advertising Strategies Nonprofit Sector and Volunteering

Abstract

Although most arts organizations are nonprofit institutions, they are not nonmarket institutions. (DiMaggio 1985)

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References

1997Marketing the Museum 1989Oh, Yes, They Do: How Museum Visitors Read Labels and Interact with Exhibit Texts 1985Predicting Visitor Behavior

Cited by

2002Relationship marketing, audience retention and performing arts organisation viability 2004When is “enough” enough? Modeling the information‐seeking and stopping behavior of senior arts administrators 2017Combining GPS & survey data improves understanding of visitor behaviour 2003Image, Reputation and Identity Issues in the Arts and Crafts Organization 2011The evolution and development of arts marketing research 2002Museum and Performing Arts Marketing: The Age of Discovery 2002Creative marketing and the art organisation: what can the artist offer?2011Building the sustainable iMuseum: is the virtual museum leaving our museums virtually empty?

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Details

Year1998

Typearticle

Published1998-01-01

VenueThe Journal of Arts Management Law and Society

ISSN-L0733-5113

Languageen

Citations60

Files0 public / 0

ShelfMuseums and Cultural Heritage

Identifiers

doi10.1080/10632929809597280

openalex_workW2013796197

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