Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Museum and Performing Arts Marketing: A Climate of Change

3 references·16 citing·55 second hop

FromToDepth

this work references cited by second hop

References

1997Marketing the Museum216 cited
1989Oh, Yes, They Do: How Museum Visitors Read Labels and Interact with Exhibit Texts158 cited
1985Predicting Visitor Behavior125 cited

Cited by

2002Relationship marketing, audience retention and performing arts organisation viability137 cited
2004When is “enough” enough? Modeling the information‐seeking and stopping behavior of senior arts administrators120 cited
2017Combining GPS & survey data improves understanding of visitor behaviour104 cited
2003Image, Reputation and Identity Issues in the Arts and Crafts Organization79 cited
2011The evolution and development of arts marketing research76 cited
2002Museum and Performing Arts Marketing: The Age of Discovery58 cited
2002Creative marketing and the art organisation: what can the artist offer?52 cited
2011Building the sustainable iMuseum: is the virtual museum leaving our museums virtually empty?51 cited
2008Academic assessment of arts management journals: a multidimensional rating survey32 cited
2014Marketing orientation and activities in the arts-marketing context: Introducing a Visual Artists’ Marketing Trajectory model32 cited
2019The death of arts marketing: a paradigm shift from consumption to enrichment31 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2009By the Community, for the Community: Exhibiting New Model Army's 25 Years of Rock Visual Heritage20 cited

2013Authenticity in traditional culture marketing: consumers' perceptions of Korean traditional culture20 cited

2010Visibility and involvement in effective arts marketing17 cited

2010Destination competitiveness and museum marketing strategies: an emerging issue in the Italian context16 cited

2020Art marketing as an emerging area in an emerging market14 cited