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The Language of Advertising
0 references·16 citing·51 second hop
The Language of Advertising (1991)The Language of AdvertisingA Multimodal Discourse Analysis of Tmall’s Double Eleven Advertisement (2016)A Multimodal Discourse Analys…Linguistic Characteristics of Commercial and Social Advertising Slogans (2015)Linguistic Characteristics of…The Adjective Frequency in Advertising English Slogans (2013)The Adjective Frequency in Ad…An Interpersonal Metafunction Analysis of Some Selected Political Advertisements in Some Nigerian Newspapers (2013)An Interpersonal Metafunction…Multilingualism and Web advertising: addressing French-speaking consumers (2011)Multilingualism and Web adver…Info-promotional material discourse and its translation: The case of the Asturian tourist board texts (2009)Info-promotional material dis…‘I am a very happy, lucky lady, and I am full of Vitality!’ Analysis of promotional strategies on the websites of probiotic yoghurt producers (2009)‘I am a very happy, lucky lad…Sex Differences in Responses to Probability Markers in Advertising Claims (2006)Sex Differences in Responses …Advertising planning, ad‐agency use of advertising models, and the academic practitioner divide (2006)Advertising planning, ad‐agen…Targeting Seniors Through the Language of Tourism (2001)Targeting Seniors Through the…Changes in Venezuelan Political Dialogue: The Role of Advertising During Electoral Campaigns (2001)Changes in Venezuelan Politic…A Focus-Based Study of English Demonstrative Reference (2001)A Focus-Based Study of Englis…Reference, image, text in German and Australian advertising posters (2000)Reference, image, text in Ger…The Discourse of Western Marketing Professionals in Central and Eastern Europe: Their Role in the Creation of a Context for Marketing and Advertising Messages (1998)The Discourse of Western Mark…Looking through Gendered Lenses: Female Stereotyping in Advertisements and Gender Role Expectations (1996)Looking through Gendered Lens…Convergence of Antagonistic Traditions? The Case of Audience Research (1987)Convergence of Antagonistic T…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Discourse of Advertising (2001)Men and women watching and reading: Gender and information processing opportunity effects in advertising (2013)Involvement, Tolerance for Ambiguity, and Type of Service Moderate the Effectiveness of Probability Marker Usage in Service Advertising (2014)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)The Cambridge Handbook of the International Psychology of Women (2020)A comprehensive grammar of the English language . By Randolph Quirk, Sidney Greenbaum, Geoffrey Leech, and Jan Svartvik. Index by David Crystal. London: Longman, 1985. Pp. x, 1779. (1988)Introduction to functional grammar . By M. A. K. Halliday London & Baltimore: Edward Arnold, 1985. Pp. xxxv, 387. 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  • 1996Looking through Gendered Lenses: Female Stereotyping in Advertisements and Gender Role Expectations76 cited
  • 2006Sex Differences in Responses to Probability Markers in Advertising Claims73 cited
  • 2015Linguistic Characteristics of Commercial and Social Advertising Slogans65 cited
  • 2009‘I am a very happy, lucky lady, and I am full of Vitality!’ Analysis of promotional strategies on the websites of probiotic yoghurt producers45 cited
  • 2001A Focus-Based Study of English Demonstrative Reference38 cited
  • 1987Convergence of Antagonistic Traditions? The Case of Audience Research37 cited
  • 2016A Multimodal Discourse Analysis of Tmall’s Double Eleven Advertisement35 cited
  • 2000Reference, image, text in German and Australian advertising posters35 cited
  • 2001Targeting Seniors Through the Language of Tourism31 cited
  • 2013An Interpersonal Metafunction Analysis of Some Selected Political Advertisements in Some Nigerian Newspapers27 cited
  • 2009Info-promotional material discourse and its translation: The case of the Asturian tourist board texts27 cited
  • 2013The Adjective Frequency in Advertising English Slogans25 cited
  • 2006Advertising planning, ad‐agency use of advertising models, and the academic practitioner divide23 cited

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1998
The Discourse of Western Marketing Professionals in Central and Eastern Europe: Their Role in the Creation of a Context for Marketing and Advertising Messages
20 cited
  • 2001Changes in Venezuelan Political Dialogue: The Role of Advertising During Electoral Campaigns19 cited
  • 2011Multilingualism and Web advertising: addressing French-speaking consumers17 cited