The Adjective Frequency in Advertising English Slogans

Abstract

In the modern world, every seller has got used to making full use of advertisement to promote their purchases, and advertising has become an important part in human life.However, because the advertising time is limited and every minute is measured by money, how to make the advertisement persuasive but concise is the big problem confronted by advertisers.Therefore, the advertising slogan becomes a powerful weapon.The process of making an advertising slogan is not only making a carrier of information, but should also taking the local culture, the advertising effects and the lexical meaning into consideration.Through the statistic of words frequency about 100 English advertising slogans, the present authors work out the top 8 adjectives.They are: good, beautiful, real, better, best, great, perfect and pure.Finally, the authors analyze the reason from the angle of lexical meaning, the advertising effects and the human civilization.

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