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ArticleBuilding strong brands in retailing

Arch George Woodside2006

Article2006

Building strong brands in retailing

Arch George Woodside · Martin G. Walser

80 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

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References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1978Social Learning Theory.1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1980Feeling and thinking: Preferences need no inferences.1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1968Attitudinal effects of mere exposure.1988The Long Interview 1995Building Strong Brands

Cited by

2017Role of social media in retail network operations and marketing to enhance customer satisfaction 2021Customer experience and brand loyalty in the full-service hotel sector: the role of brand affect 2017Comparative analyses of competitive advantage using Porter diamond model (the case of MSMEs in Himachal Pradesh)2009Relationships between business factors and performance in internationalization 2020The consumer-based brand equity deconstruction and restoration process: Lessons from unliked brands 2012

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Details

Year2006

Typearticle

Published2006-11-14

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations80

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jbusres.2006.09.009

openalex_workW2084007623

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