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The Adjective Frequency in Advertising English Slogans
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The Adjective Frequency in Advertising English Slogans (2013)The Adjective Frequency in Advertising En…Social Learning Theory (2020)Social Learning TheoryReluctant Modernism: American Thought and Culture, 1880-1900 (2017)Reluctant Modernism: American…The Psychology of Advertising (2013)The Psychology of AdvertisingThe Psychology of Advertising (2010)The Psychology of AdvertisingAdvertising as Communication (2008)Advertising as Communication‘Building Strong Brands’ (1996)‘Building Strong Brands’Building Strong Brands (1995)Building Strong BrandsThe Language of Advertising (1991)The Language of AdvertisingSurvey research methods (1990)Survey research methodsENGLISH IN ADVERTISING (1988)ENGLISH IN ADVERTISINGThe language of advertising . By Torben Vestergaard and Kim Schrøder. Oxford & New York: Blackwell, 1985. Pp. x, 182. Cloth $34.95, paper $12.95. (1986)The language of advertising .…The Mirror Makers: A History of American Advertising and its Creators (1984)The Mirror Makers: A History …Exporting Language Teaching Methods from Canada to China (1984)Exporting Language Teaching M…ADVERTISING AS COMMUNICATION (1982)ADVERTISING AS COMMUNICATIONSocial Learning Theory. (1978)Social Learning Theory.Advertising: Its Role in Modern Marketing (1970)Advertising: Its Role in Mode…Speech Acts (1969)Pragmatics (1983)Corpus-based approaches and discourse analysis in relation to reduplication and repetition (2004)Language style and lifestyle: the case of a global magazine (2005)Processing visual metaphor (2013)Principles of Pragmatics (2016)On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric (1992)The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited (1997)Empowerment/Sexism: Figuring Female Sexual Agency in Contemporary Advertising (2008)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change (1978)Self-efficacy mechanism in human agency. (1982)How Modern Is Modern Marketing? Marketing's Evolution and the Myth of the "Production Era" (1988)Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation (1994)Why Media Matter: Toward a Richer Understanding of Consumers' Relationships with Advertising and Mass Media (1997)Brand recall and brand preference at sponsored golf and tennis tournaments (1999)Managers' Mobility and Market Interface: The Effect of Managers' Career Mobility on the Dissolution of Market Ties (2004)The Influence of Advertising on Consumer Brand Preference (2005)Building Brand Community (2002)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)The role of advertising in brand image development (1995)Operationalising brand heritage and cultural heritage (2011)“Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption (2013)SURVEY RESEARCH (1999)Survey research in operations management: a process‐based perspective (2002)The adequacy of response rates to online and paper surveys: what can be done? (2008)The Emergence Of IMC: A Theoretical Perspective (2004)
this work references cited by second hop

References

  • 1978Social Learning Theory.25,426 cited
  • 1995Building Strong Brands4,432 cited
  • 1990Survey research methods2,468 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 2008Advertising as Communication576 cited
  • 1982ADVERTISING AS COMMUNICATION491 cited
  • 1984The Mirror Makers: A History of American Advertising and its Creators408 cited
  • 1986The language of advertising . By Torben Vestergaard and Kim Schrøder. Oxford & New York: Blackwell, 1985. Pp. x, 182. Cloth $34.95, paper $12.95.260 cited
  • 1970Advertising: Its Role in Modern Marketing177 cited
  • 1988ENGLISH IN ADVERTISING110 cited
  • 1991The Language of Advertising103 cited
  • 2010The Psychology of Advertising100 cited
  • 2013The Psychology of Advertising65 cited
  • 1984Exporting Language Teaching Methods from Canada to China49 cited
  • 2020Social Learning Theory47 cited
  • 2017Reluctant Modernism: American Thought and Culture, 1880-190025 cited

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