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ADVERTISING AS COMMUNICATION · Study

BookADVERTISING AS COMMUNICATION

Gillian Dyer1982

Book1982

ADVERTISING AS COMMUNICATION

491 citations·0/0 files stored·Taylor & Francis eBooks

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Marketing and Advertising Strategies American History and Culture Advertising and Communication Studies

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2008Empowerment/Sexism: Figuring Female Sexual Agency in Contemporary Advertising 1997The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited 2004The Emergence Of IMC: A Theoretical Perspective 1989Structures of Discourse and Structures of Power 2000The Impact of Verbal Anchoring on Consumer Response to Image Ads 1993ANALYZING COMMUNICATION IN AND AROUND ORGANIZATIONS: A CRITICAL HERMENEUTIC APPROACH.2013Image matters: Climate change imagery in US, UK and Australian newspapers 2006“Discover The Power Of Femininity!”

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Year1982

Typebook

Published1982-01-01

VenueTaylor & Francis eBooks

Languageen

Citations491

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.4324/9780203328132

openalex_workW4211024885

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