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ADVERTISING AS COMMUNICATION
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  • 2008Empowerment/Sexism: Figuring Female Sexual Agency in Contemporary Advertising725 cited
  • 1997The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited315 cited
  • 2004The Emergence Of IMC: A Theoretical Perspective304 cited
  • 1989Structures of Discourse and Structures of Power232 cited
  • 2000The Impact of Verbal Anchoring on Consumer Response to Image Ads229 cited
  • 1993ANALYZING COMMUNICATION IN AND AROUND ORGANIZATIONS: A CRITICAL HERMENEUTIC APPROACH.218 cited
  • 2013Image matters: Climate change imagery in US, UK and Australian newspapers216 cited
  • 2006“Discover The Power Of Femininity!”215 cited
  • 2010Towards a history of critical marketing studies178 cited
  • 2010Assessing beliefs, attitudes, and behavioral responses toward online advertising in three countries177 cited
  • 1997Thinking into it: Consumer Interpretation of Complex Advertising Images171 cited
  • 2010Examining the role of beliefs and attitudes in online advertising164 cited
  • 2019Algorithms, advertising and the intimacy of surveillance161 cited
  • 2015Mobile Persuasion: Can Screen Size and Presentation Mode Make a Difference to Trust?155 cited

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  • 2013‘Toward a global knowledge enterprise’: university websites as portals to the ongoing marketization of higher education134 cited
  • 2009Examining beliefs and attitudes toward online advertising among Chinese consumers132 cited