Public Relations As Structuration: A Prescriptive Critique of the StarLink Global Food Contamination Case

Frank D. Durham

43 citations0/0 files storedJournal of Public Relations Research

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Public Relations and Crisis Communication Media Studies and Communication Rhetoric and Communication Studies

Abstract

In this case study, the contamination of the world food supply with genetically modified (GM) corn in 2000 by the transnational corporation, Aventis CropScience, provides the context for considering how theory and practice can be adapted to support a more dialogue-based approach to public relations. As a poststructural alternative, Giddens's theory of structuration is presented as a paradigmatic alternative to the traditional functionalism that is evident in the Aventis public relations experience.

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1956The Presentation of Self in Everyday Life.1984The Constitution of Society. Outline of the Theory of Structuration 1971Lenin and Philosophy and Other Essays 2015Selections from the prison notebooks of Antonio Gramsci 1992A Theory of Structure: Duality, Agency, and Transformation 1980Central Problems in Social Theory: Action, Structure and Contradiction in Social Analysis.20063.2. MARXISM AND LITERATURE 1967The phenomenology of the social world

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2009A Cold Cut Crisis: Listeriosis, Maple Leaf Foods, and the Politics of Apology 2012The Dynamics of Activist Power Relationships: A Structurationist Exploration of the Segmentation of Activist Publics 2008A case study approach to issue and crisis management 2011Providing, promoting and co‐opting 2013You Are What You Eat: Slow Food USA's Constitutive Public Relations 2012Engaging Worldviews, Cultures, and Structures through Dialogue: The Culture-Centered Approach to Public Relations

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