Overseas travelers’ decision formation for airport-shopping behavior

Heesup Han · Wansoo Kim · Sunghyup Sean Hyun

47 citations0/0 files storedJournal of Travel & Tourism Marketing

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Abstract

In this study, we investigated international travelers’ decision-making process for airport shopping by considering the moderating impact of the perceived disadvantages of airport-shopping behavior. The model of goal-directed behavior, including volitional/non-volitional, motivational, and affective components of decision-making, was employed to create an accurate prediction of intention. Findings from the structural equation modeling indicated that significant amounts of variance in intention were accounted for by the proposed model, and the mediating impact of the motivational component was detected in the proposed theoretical framework. In addition, the results from the invariance tests revealed that perceived disadvantages of airport shopping acted as a significant moderator in determining intention. Our results imply that these perceived disadvantages can be a threat to airport operations and retailing.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1991The theory of planned behavior 1988Structural equation modeling in practice: A review and recommended two-step approach.1988On the Evaluation of Structural Equation Models 1980Understanding Attitudes and Predicting Social Behavior 1997The Psychology of Attitudes 1998Assessing Measurement Invariance in Cross‐National Consumer Research 1992The Self-Regulation of Attitudes, Intentions, and Behavior

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