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Mass customization for financial services: an empirical study of adoption and usage behavior
16 references·0 citing·49 second hop
Mass customization for financial services: an empirical study of adoption and usage behavior (2015)Mass customization for financial services…Users as service innovators: The case of banking services (2011)Users as service innovators: …The value increment of mass‐customized products: an empirical assessment (2006)The value increment of mass‐c…Overcoming Mass Confusion: Collaborative Customer Co-Design in Online Communities (2005)Overcoming Mass Confusion: Co…Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity (2005)Marketing Mass-Customized Pro…Value Creation by Toolkits for User Innovation and Design: The Case of the Watch Market (2004)Value Creation by Toolkits fo…An Exploratory Investigation of User Involvement in New Service Development (2002)An Exploratory Investigation …Mass customization: The new frontier in business competition (1999)Mass customization: The new f…Variety for sale: Mass customization or mass confusion? (1998)Variety for sale: Mass custom…Mass customization: Implementing the emerging paradigm for competitive advantage (1995)Mass customization: Implement…From mass marketing to mass customization (1989)From mass marketing to mass c…BOUNDED RATIONALITY, AMBIGUITY, AND THE ENGINEERING OF CHOICE (1988)BOUNDED RATIONALITY, AMBIGUIT…Future Perfect (1987)Future PerfectA Propositional Inventory for New Diffusion Research (1985)A Propositional Inventory for…Small wins: Redefining the scale of social problems. (1984)Small wins: Redefining the sc…Characteristics of Adopters and Non-Adopters of Home Computers (1983)Characteristics of Adopters a…Bounded Rationality, Ambiguity, and the Engineering of Choice (1978)Bounded Rationality, Ambiguit…A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)The social psychology of organizing (1969)Judgment under Uncertainty: Heuristics and Biases (1975)The Framing of Decisions and the Psychology of Choice (1981)Culture in Action: Symbols and Strategies (1986)International Norm Dynamics and Political Change (1998)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Knowledge of the Firm, Combinative Capabilities, and the Replication of Technology (1992)A Dynamic Theory of Organizational Knowledge Creation (1994)Strategic flexibility in product competition (1995)Theory and research in strategic management: Swings of a pendulum (1999)Location, control and innovation in knowledge-intensive industries (2008)Judgment under Uncertainty: Heuristics and Biases (1974)Dimensions of Consumer Expertise (1987)Making choices impairs subsequent self-control: A limited-resource account of decision making, self-regulation, and active initiative. 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References

  • 1999Mass customization: The new frontier in business competition2,322 cited
  • 1988BOUNDED RATIONALITY, AMBIGUITY, AND THE ENGINEERING OF CHOICE1,693 cited
  • 1978Bounded Rationality, Ambiguity, and the Engineering of Choice1,539 cited
  • 1985A Propositional Inventory for New Diffusion Research1,209 cited
  • 1984Small wins: Redefining the scale of social problems.1,133 cited
  • 1998Variety for sale: Mass customization or mass confusion?896 cited
  • 2004Value Creation by Toolkits for User Innovation and Design: The Case of the Watch Market792 cited
  • 1987Future Perfect687 cited
  • 1995Mass customization: Implementing the emerging paradigm for competitive advantage615 cited
  • 1983Characteristics of Adopters and Non-Adopters of Home Computers610 cited
  • 2002An Exploratory Investigation of User Involvement in New Service Development605 cited
  • 2005Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity417 cited
  • 2011Users as service innovators: The case of banking services332 cited
  • 1989From mass marketing to mass customization304 cited
  • 2005Overcoming Mass Confusion: Collaborative Customer Co-Design in Online Communities

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261 cited
  • 2006The value increment of mass‐customized products: an empirical assessment255 cited
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