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TV's Image of the Elderly: A Practical Guide for Change. · Study

WorkTV's Image of the Elderly: A Practical Guide for Change.

Rhoda Estep1986

Work1986

TV's Image of the Elderly: A Practical Guide for Change.

Rhoda Estep · James Allan Davis

34 citations·0/0 files stored·Contemporary Sociology A Journal of Reviews

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Aging and Gerontology Research Media Studies and Communication Media, Gender, and Advertising

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2006Representations of older adults in television advertisements 1997Underrepresented, positively portrayed: Older adults in television commercials 2004Stereotypes of the Elderly in U.S. Television Commercials from the 1950s to the 1990s 2006Television-World Estimates, Real-World Estimates, and Television Viewing: A New Scheme for Cultivation 1991Media Stereotyping: A Comparison of the Way Elderly Women and Men Are Portrayed on Prime-Time Television 1993Older Consumers' Orientations toward Age-Based Marketing Stimuli 2003Between Television and the Audience: Negotiating Representations of Ageing 2000The Sexuality of Elderly People on Film—Visual Limitations

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Year1986

Typeother

Published1986-05-01

VenueContemporary Sociology A Journal of Reviews

ISSN-L0094-3061

Languageen

Citations34

Files0 public / 0

ShelfAging and Gerontology Research

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doi10.2307/2070018

openalex_workW2014440325

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