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ArticleRepresentations of older adults in television advertisements

Monica M. Lee2006

Article2006

Representations of older adults in television advertisements

Monica M. Lee · Brian D. Carpenter · Lawrence S. Meyers

127 citations·0/0 files stored·Journal of Aging Studies

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Media, Gender, and Advertising Aging and Gerontology Research Technology Use by Older Adults

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References

1994Stereotypes of the Elderly Held by Young, Middle-Aged, and Elderly Adults 1990Multiple stereotypes of elderly and young adults: A comparison of structure and evaluations.1999Recognition and Respect: A Content Analysis of Prime-Time Television Characters Across Three Decades 1993Processes and Effects in the Construction of Social Reality 1980Television and Aging: Past, Present, and Future 1986TV's Image of the Elderly: A Practical Guide for Change.1985Effects of Television Viewing on Knowledge and Attitudes about Older Adults: A Critical Reexamination

Cited by

2012“Can't Have it All”: Representations of Older Women in Popular Culture 2020(Mis)Representations of older consumers in advertising: stigma and inadequacy in ageing societies 2012Socially defunct: A comparative analysis of the underrepresentation of older women in advertising 2014The representation of older people in television advertisements and social change: the case of Japan 2010Gender Representation of Older People in Japanese Television Advertisements 2015Advertising Representations of Older People in the United Kingdom and Taiwan

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1997Underrepresented, positively portrayed: Older adults in television commercialsarticle · 4 shared references 2004Stereotypes of the Elderly in U.S. Television Commercials from the 1950s to the 1990sarticle · 3 shared references 2006Television-World Estimates, Real-World Estimates, and Television Viewing: A New Scheme for Cultivationarticle · 3 shared references 1991Media Stereotyping: A Comparison of the Way Elderly Women and Men Are Portrayed on Prime-Time Televisionarticle · 3 shared references 2010Images of Older People in UK Magazine Advertising: Toward a Typologyarticle · 3 shared references 2015Advertising Representations of Older People in the United Kingdom and Taiwanarticle · 3 shared references

Details

Year2006

Typearticle

Published2006-12-09

VenueJournal of Aging Studies

ISSN-L0890-4065

Languageen

Citations127

Files0 public / 0

ShelfMedia, Gender, and Advertising

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doi10.1016/j.jaging.2006.04.001

openalex_workW2123222899

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2021Visual ageism and the subtle sexualisation of older celebrities in L'Oréal's advert campaigns: a Multimodal Critical Discourse Analysis

2010Portrayals of older adults in UK magazine advertisements: Relevance of target audience