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Representations of older adults in television advertisements

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References

1994Stereotypes of the Elderly Held by Young, Middle-Aged, and Elderly Adults623 cited
1990Multiple stereotypes of elderly and young adults: A comparison of structure and evaluations.401 cited
1999Recognition and Respect: A Content Analysis of Prime-Time Television Characters Across Three Decades240 cited
1993Processes and Effects in the Construction of Social Reality190 cited
1980Television and Aging: Past, Present, and Future110 cited
1986TV's Image of the Elderly: A Practical Guide for Change.34 cited
1985Effects of Television Viewing on Knowledge and Attitudes about Older Adults: A Critical Reexamination21 cited

Cited by

2012“Can't Have it All”: Representations of Older Women in Popular Culture73 cited
2020(Mis)Representations of older consumers in advertising: stigma and inadequacy in ageing societies52 cited
2012Socially defunct: A comparative analysis of the underrepresentation of older women in advertising49 cited
2014The representation of older people in television advertisements and social change: the case of Japan47 cited
2010Gender Representation of Older People in Japanese Television Advertisements45 cited
2015Advertising Representations of Older People in the United Kingdom and Taiwan42 cited
2021Visual ageism and the subtle sexualisation of older celebrities in L'Oréal's advert campaigns: a Multimodal Critical Discourse Analysis

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41 cited

2010Portrayals of older adults in UK magazine advertisements: Relevance of target audience33 cited

2020(Non-)Stereotypical representations of older people in Swedish authority-managed social media32 cited

2016The Representation of Older People in East Asian Television Advertisements28 cited

2022Exploring how older women want to be portrayed in advertisements26 cited

2013Age and sex stereotypes in British television advertisements.24 cited

2019Ageing, old age and media: Critical appraisal of knowledge practices in academic research23 cited

2011Older consumers and celebrity advertising23 cited

2016Compassionate Canadians and conflictual Americans? Portrayals of ageism in liberal and conservative media21 cited

2016Explaining age differences in women’s emotional well-being: The role of subjective experiences of aging17 cited