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An approach to competitive product line design using conjoint data · Study

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ArticleAn approach to competitive product line design using conjoint data

Marija Kuzmanović2012

Article2012

An approach to competitive product line design using conjoint data

Marija Kuzmanović · Milan Martić

32 citations·0/0 files stored·Expert Systems with Applications

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Product Development and Customization

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References

1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice 1989Commercial Use of Conjoint Analysis: An Update 1992Game Theory with Applications to Economics 1987Market Segmentation, Product Differentiation, and Marketing Strategy 1989Game Theory with Applications to Economics.1994Commercial use of conjoint analysis in Europe: Results and critical reflections 1981A General Approach to Product Design Optimization Via Conjoint Analysis 1985Models and Heuristics for Product Line Selection

Cited by

2020Predicting consumers’ choices in the age of the internet, AI, and almost perfect tracking: Some things change, the key challenges do not 2020Mitigating Demand Risk of Durable Goods in Online Retailing 2017Product line design considering competition by bilevel optimization of a Stackelberg–Nash game 2018A data-driven approach for the optimisation of product specifications 2014Optimizing differentiation and commonality levels among models in car line-ups: An empirical application of a nature-inspired heuristic mechanism

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2008A Stackelberg-Nash model for new product designarticle · 19 shared references 2017Product line design considering competition by bilevel optimization of a Stackelberg–Nash gamearticle · 13 shared references 2010Designing Optimal Products: Algorithms and Systemschapter · 13 shared references 2002A Probabilistic One-Step Approach to the Optimal Product Line Design Problem Using Conjoint and Cost Datapreprint · 12 shared references 2000Conjointanalyse-basierte Produkt(linien)gestaltung unter Berücksichtigung von Konkurrenzreaktionenarticle · 12 shared references 2003Genetic Algorithms for Product Design: How Well do They Really Work?article · 11 shared references

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Year2012

Typearticle

Published2012-01-21

VenueExpert Systems with Applications

ISSN-L0957-4174

Languageen

Citations32

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.eswa.2012.01.097

openalex_workW2014505627

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