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Assessing the shape symbolism of the taste, flavour, and texture of foods and beverages

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References

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2012

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“Bouba” and “Kiki” in Namibia? A remote culture make similar shape–sound matches, but different shape–taste matches to Westerners

381 cited

Cited by

2016Crossmodal correspondences between taste and shape, and their implications for product packaging: A review199 cited
2013Crossmodal correspondences between odors and contingent features: odors, musical notes, and geometrical shapes196 cited
2014Hedonic mediation of the crossmodal correspondence between taste and shape181 cited
2014Cross-cultural differences in crossmodal correspondences between basic tastes and visual features169 cited
2013How automatic are crossmodal correspondences?160 cited
2016Sensory expectations generated by colours of red wine labels106 cited
2019A Packaging Visual-Gustatory Correspondence Effect: Using Visual Packaging Design to Influence Flavor Perception and Healthy Eating Decisions102 cited
2013Assessing the influence of the multisensory environment on the whisky drinking experience98 cited
2012Assessing crossmodal correspondences in exotic fruit juices: The case of shape and sound symbolism83 cited
2017Angular Versus Curved Shapes: Correspondences and Emotional Processing73 cited
2017Symmetry and its role in the crossmodal correspondence between shape and taste73 cited
2017Touch-flavor transference: Assessing the effect of packaging weight on gustatory evaluations, desire for food and beverages, and willingness to pay67 cited
2015Colour Association with Music Is Mediated by Emotion: Evidence from an Experiment Using a CIE Lab Interface and Interviews67 cited
2016The semantic basis of taste-shape associations67 cited
2018Light colors and comfortable warmth: Crossmodal correspondences between thermal sensations and color lightness influence consumer behavior67 cited
2014On the shapes of flavours: A review of four hypotheses62 cited