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Number of choices and perceived decision freedom as a determinant of satisfaction and consumer behavior.

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References

1974Brand Choice Behavior as a Function of Information Load710 cited
1973Issues in Marketing's Use of Multi-Attribute Attitude Models683 cited
1974The Theory of Stochastic Preference and Brand Switching344 cited
1965The Measurement of Cumulative Advertising Effects272 cited
1959The Selection of Retail Locations236 cited

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2018Choice overload reduces neural signatures of choice set value in dorsal striatum and anterior cingulate cortex

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