Making Campaign News User Friendly

Abstract

Surveys of the electorate routinely disclose that knowledge about politics, including elections, is appallingly low. Using content analysis and information-processing data, the argument is presented that such results are inevitable, despite the public's political astuteness, because the presentation of political information by the American media does not suit the information-processing capabilities and habits of average Americans. The article suggests how campaign coverage might be changed to make it more user friendly.

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