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On modeling the advertising-operations interface under asymmetric competition · Study

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ArticleOn modeling the advertising-operations interface under asymmetric competition

Hani I. Mesak2014

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Articlegreen2014

On modeling the advertising-operations interface under asymmetric competition

Hani I. Mesak · Abdullahel Bari · Michael S. Luehlfing

10 citations·0/0 files stored·European Journal of Operational Research

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Marketing and Advertising Strategies Supply Chain and Inventory Management Consumer Market Behavior and Pricing

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References

1989Handbooks in operations research and management science 2001Transforming the Balanced Scorecard from Performance Measurement to Strategic Management: Part I 1990Rationalizability, Learning, and Equilibrium in Games with Strategic Complementarities 1996Integrating R&D and Marketing: A Review and Analysis of the Literature 1993Modeling Loss Aversion and Reference Dependence Effects on Brand Choice 2000Mergers with Differentiated Products: The Case of the Ready-to-Eat Cereal Industry 1955Inventory Control and Price Theory 1993Antecedents and Consequences of Project Team Cross-Functional Cooperation

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Year2014

Typearticle

Published2014-07-16

VenueEuropean Journal of Operational Research

ISSN-L0377-2217

Languageen

Citations10

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.ejor.2014.07.009

openalex_workW2014826312

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