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The use of negative themes in television food advertising · Study

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ArticleThe use of negative themes in television food advertising

Simone Pettigrew2011

Article2011

The use of negative themes in television food advertising

Simone Pettigrew · Michèle Roberts · Kathy L. Chapman · Pascale G. Quester · Caroline Louise Miller

27 citations·0/0 files stored·Appetite

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Media Influence and Health Nutrition, Health and Food Behavior Consumer Attitudes and Food Labeling

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References

1999The Role of Emotions in Marketing 1997Measuring Emotions in the Consumption Experience 1999Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising 1999How Advertising Works: What Do We Really Know?2007How emotions affect eating: A five-way model 1987The Power of Feelings in Understanding Advertising Effects 1985Mood States and Consumer Behavior: A Critical Review

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Year2011

Typearticle

Published2011-12-22

VenueAppetite

ISSN-L0195-6663

Languageen

Citations27

Files0 public / 0

ShelfMedia Influence and Health

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doi10.1016/j.appet.2011.12.014

openalex_workW2014841150

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