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The use of negative themes in television food advertising
16 references·0 citing·41 second hop
The use of negative themes in television food advertising (2011)The use of negative themes in television …How emotions affect eating: A five-way model (2007)How emotions affect eating: A…How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising (2006)How to Capture the Heart? Rev…Food and emotion (2002)Food and emotionThe Role of Emotions in Marketing (1999)The Role of Emotions in Marke…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research (1999)Consumer Socialization of Chi…Characteristics of Eating in Anger, Fear, Sadness and Joy (1999)Characteristics of Eating in …A Cognitive-Functional Model for the Effects of Discrete Negative Emotions on Information Processing, Attitude Change, and Recall (1999)A Cognitive-Functional Model …Measuring Emotions in the Consumption Experience (1997)Measuring Emotions in the Con…Negative video as structure: Emotion, attention, capacity, and memory (1996)Negative video as structure: …Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time (1991)Consumer Responses to Adverti…The Impact of Feelings on Ad-Based Affect and Cognition (1989)The Impact of Feelings on Ad-…Emotion and eating in obesity: A review of the literature (1989)Emotion and eating in obesity…The Power of Feelings in Understanding Advertising Effects (1987)The Power of Feelings in Unde…Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Assessing the Role of Emotion…Mood States and Consumer Behavior: A Critical Review (1985)Mood States and Consumer Beha…The Principles of Psychology (1891)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A circumplex model of affect. 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References

  • 1999The Role of Emotions in Marketing3,295 cited
  • 1997Measuring Emotions in the Consumption Experience1,970 cited
  • 1999Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research1,957 cited
  • 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising1,636 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 2007How emotions affect eating: A five-way model1,393 cited
  • 1987The Power of Feelings in Understanding Advertising Effects1,119 cited
  • 1985Mood States and Consumer Behavior: A Critical Review1,046 cited
  • 1989The Impact of Feelings on Ad-Based Affect and Cognition614 cited
  • 1991Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time564 cited
  • 1999A Cognitive-Functional Model for the Effects of Discrete Negative Emotions on Information Processing, Attitude Change, and Recall539 cited
  • 2006How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising448 cited
  • 2002Food and emotion419 cited
  • 1996Negative video as structure: Emotion, attention, capacity, and memory392 cited
  • 1989Emotion and eating in obesity: A review of the literature

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390 cited
  • 1999Characteristics of Eating in Anger, Fear, Sadness and Joy260 cited
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