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What is the sports product and who buys it? The marketing of professional sports leagues

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References

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Cited by

2008The Role of Corporate Social Responsibility in the Football Business: Towards the Development of a Conceptual Model249 cited
2003Sport Consumer Typologies: A Critical Review208 cited
2004Building contemporary brands: a sponsorship-based strategy178 cited
2003The effects of market orientation on trust and commitment168 cited
2007The Travelling Fan: Understanding the Mechanisms of Sport Fan Consumption in a Sport Tourism Setting149 cited
2017Consumer experience quality: A review and extension of the sport management literature142 cited
2013Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty With Professional Sport Leagues and Teams133 cited
2012

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Examining the relationship between brand emotion and brand extension among supporters of professional football clubs

122 cited

2010Developing a theory of sport-based entrepreneurship119 cited

2010Toward an integrated framework of corporate social responsibility, responsiveness, and citizenship in sport118 cited

2022Consumers’ usage of food delivery app: a theory of consumption values102 cited

2012European football teams' CSR engagement impacts on customer‐based brand equity91 cited

2006Sport publicity: Commitment's moderation of message effects80 cited

2016‘I was there from the start’: The identity-maintenance strategies used by fans to combat the threat of losing78 cited

2014Developing a Conceptual Understanding of Consumer-based League Brand Associations77 cited

2015Perception, reality, and the adoption of business analytics: Evidence from North American professional sport organizations76 cited