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The Impact of IMC on Advertising and Public Relations Education

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References

1994Conceptualizing the Integrated Marketing Communications' Phenomenon: An Examination of its Impact on Advertising Practices and its Implications for Advertising Research181 cited
1991Imperialism and encroachment in public relations75 cited
1991Integrated marketing communications: A new master's degree concept47 cited

Cited by

2009Apples, oranges and fruit salad: A Delphi study of the IMC educational mix27 cited
2006Public Relations as a Profession An Analysis of Curricular Content in the United States23 cited
2005Advertising Creative Practitioners on the Value of Advertising Education: An Overview11 cited
2018Expectations for Advertising and Public Relations Education From Agency Executives: A Comparative Study Between China and the United States9 cited
2007Considerations for Integrated Marketing Communications Education: The Needs and Expectations from the Communications Workplace9 cited

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