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Personality-and-culture: The case of national extraversion and word-of-mouth · Study

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ArticlePersonality-and-culture: The case of national extraversion and word-of-mouth

Todd A. Mooradian2006

Article2006

Personality-and-culture: The case of national extraversion and word-of-mouth

Todd A. Mooradian · K. Scott Swan

112 citations·0/0 files stored·Journal of Business Research

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Cultural Differences and Values Consumer Behavior in Brand Consumption and Identification Personality Traits and Psychology

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References

1981Culture's Consequences: International Differences in Work-Related Values 1993Cultures and Organizations: Software of the Mind.1983Culture's Consequences: International Differences in Work-Related Values.1996The Behavioral Consequences of Service Quality 2010Satisfaction: a behavioral perspective on the consumer 2014Satisfaction: A Behavioral Perspective on the Consumer 2021Methods and Data Analysis for Cross-Cultural Research 2002Hofstede's model of national cultural differences and their consequences: A triumph of faith - a failure of analysis

Cited by

2019Applying the Right Relationship Marketing Strategy through Big Five Personality Traits 2012Impact of Individual Personality on Turnover Intention 2020A fuzzy segmentation analysis of airline passengers in the U.S. based on service satisfaction.2014Collaboration strategies for a transition economy: measuring culture in Albania 2021The impact of interpersonal traits (extraversion and agreeableness) on consumers’ self-brand connection and communal-brand connection with anthropomorphized brands

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Details

Year2006

Typearticle

Published2006-03-14

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations112

Files0 public / 0

ShelfCultural Differences and Values

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doi10.1016/j.jbusres.2006.01.015

openalex_workW2015200306

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2020Spending the night with strangers while traveling? Examining the antecedents of shared room booking through Airbnb

2019The Influence of Impulsive Personality Traits and Store Environment on Impulse Buying of Consumer in Karachi

2018Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country