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Global marketing of industrial products: Are interpersonal relationships always critical? · Study

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ArticleGlobal marketing of industrial products: Are interpersonal relationships always critical?

Gopalkrishnan R. Iyer2006

Article2006

Global marketing of industrial products: Are interpersonal relationships always critical?

Gopalkrishnan R. Iyer · Arun K. Sharma · Heiner Evanschitzky

43 citations·0/0 files stored·Industrial Marketing Management

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Customer Service Quality and Loyalty Marketing and Advertising Strategies International Business and FDI

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References

1985Economic Action and Social Structure: The Problem of Embeddedness 1994The Commitment-Trust Theory of Relationship Marketing 1995An Integrative Model Of Organizational Trust 1986Research in Organizational Behavior.1987Developing Buyer-Seller Relationships 1995AFFECT- AND COGNITION-BASED TRUST AS FOUNDATIONS FOR INTERPERSONAL COOPERATION IN ORGANIZATIONS.1997An Examination of the Nature of Trust in Buyer-Seller Relationships 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships

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2024Evolution of MNE strategies amid China’s changing institutions: a thematic review 2016The impact of guanxi positioning on the quality of manufacturer–retailer channel relationships: Evidence from Taiwanese SMEs 2009A framework for offshoring marketing processes in business-to-business marketing relationships

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Year2006

Typearticle

Published2006-05-03

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations43

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/j.indmarman.2005.07.006

openalex_workW2015238525

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