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The complex problem of monetizing virtual electronic social networks

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2013The adoption of social media marketing in South African banks139 cited
2017Consumer engagement in an online brand community134 cited
2014What Drives Consumers to Interact with Brands through Social Media? A Motivation Scale Development Study128 cited

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2011

Social Applications: Revenue Models, Delivery Channels, and Critical Success Factors - An Exploratory Study and Evidence from the Spanish-Speaking Market

44 cited

2014The Aesthetics of Chinese Microblogging: State and Market Control of Weibo16 cited

2020Global Transition to the Subscription Economy: Literature Review on BusinessModel Changes in the Media Landscape13 cited

2019Del offline a la r@dio: las experiencias de la industria radiofónica española y colombiana11 cited

2023Enhancing Multisensory Experience and Brand Value: Key Determinants for Extended, Augmented, and Virtual Reality Marketing Applications10 cited