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Brand Awareness and Attitudes Towards Political Advertisements in Sport Video Games · Study

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ArticleBrand Awareness and Attitudes Towards Political Advertisements in Sport Video Games

Galen E. Clavio2012

Article2012

Brand Awareness and Attitudes Towards Political Advertisements in Sport Video Games

Galen E. Clavio · Susan P. Mullane · Warren A. Whisenant

10 citations·0/0 files stored·Public Organization Review

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

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References

2005Striking a Responsive Chord: How Political Ads Motivate and Persuade Voters by Appealing to Emotions 2004Handbook of political communication research 2004Handbook of Political Communication Research 2002Recall of Brand Placements in Computer/Video Games 2004Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games 2002Campaign Advertising and Voter Turnout: New Evidence for a Stimulation Effect 2001User Control and Structural Isomorphism or Disorientation and Cognitive Load?2007The Effectiveness of Product Placement in Video Games

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Year2012

Typearticle

Published2012-12-03

VenuePublic Organization Review

ISSN-L1566-7170

Languageen

Citations10

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/s11115-012-0209-4

openalex_workW2015354494

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