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Brand Awareness and Attitudes Towards Political Advertisements in Sport Video Games
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Brand Awareness and Attitudes Towards Political Advertisements in Sport Video Games (2012)Brand Awareness and Attitudes Towards Pol…Brand Recall and Recognition: A Comparison of Television and Sport Video Games as Presentation Modes (2008)Brand Recall and Recognition:…The Effectiveness of Product Placement in Video Games (2007)The Effectiveness of Product …Consumer Awareness of Sponsorship at Grassroots Sport Events (2006)Consumer Awareness of Sponsor…Striking a Responsive Chord: How Political Ads Motivate and Persuade Voters by Appealing to Emotions (2005)Striking a Responsive Chord: …Handbook of political communication research (2004)Handbook of political communi…Handbook of Political Communication Research (2004)Handbook of Political Communi…Between Messages and People (2004)Between Messages and PeopleAdvertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games (2004)Advertainment or Adcreep Game…Recall of Brand Placements in Computer/Video Games (2002)Recall of Brand Placements in…Campaign Advertising and Voter Turnout: New Evidence for a Stimulation Effect (2002)Campaign Advertising and Vote…User Control and Structural Isomorphism or Disorientation and Cognitive Load? (2001)User Control and Structural I…Effects of Negative Campaigning on Turnout in U.S. Senate Elections, 1988-1998 (2001)Effects of Negative Campaigni…A Comparative Analysis of Three Communication Formats: Advertising, Infomercial, and Direct Experience (2000)A Comparative Analysis of Thr…An Analysis of Sponsorship Recall during Gay Games IV (1998)An Analysis of Sponsorship Re…Advertising Theory and Practice (1976)Advertising Theory and Practi…Advertising: Theory and Practice (1936)Advertising: Theory and Pract…Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues (1994)Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall (1998)Experiential Marketing (1999)Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention (2007)The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games (2013)Examining the impact of gamification on intention of engagement and brand attitude in the marketing context (2017)Sports sponsorship, spectator recall and false consensus (1999)Sponsorship and recall of sponsors (2001)Sponsor and Sponsees Interactions: Effects on Consumers’ Perceptions of Brand Image, Brand Attachment, and Purchasing Intention (2009)Testing a Hierarchy of Effects Model of Sponsorship Effectiveness (2012)Sponsorship effectiveness in professional sport: an examination of recall and recognition among football fans (2014)The Handbook of Social Psychology (1969)Emotion And Adaptation (1991)The Psychology of Attitudes (1997)The Effects of Negative Political Campaigns: A Meta-Analytic Reassessment (2007)What Triggers Public Opposition to Immigration? 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References

  • 2005Striking a Responsive Chord: How Political Ads Motivate and Persuade Voters by Appealing to Emotions973 cited
  • 2004Handbook of political communication research489 cited
  • 2004Handbook of Political Communication Research467 cited
  • 2002Recall of Brand Placements in Computer/Video Games436 cited
  • 2004Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games277 cited
  • 2002Campaign Advertising and Voter Turnout: New Evidence for a Stimulation Effect268 cited
  • 2001User Control and Structural Isomorphism or Disorientation and Cognitive Load?254 cited
  • 2007The Effectiveness of Product Placement in Video Games135 cited
  • 2006Consumer Awareness of Sponsorship at Grassroots Sport Events132 cited
  • 2001Effects of Negative Campaigning on Turnout in U.S. Senate Elections, 1988-1998121 cited
  • 2004Between Messages and People114 cited
  • 1936Advertising: Theory and Practice79 cited
  • 2000A Comparative Analysis of Three Communication Formats: Advertising, Infomercial, and Direct Experience78 cited
  • 2008Brand Recall and Recognition: A Comparison of Television and Sport Video Games as Presentation Modes76 cited
  • 1976Advertising Theory and Practice

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66 cited
  • 1998An Analysis of Sponsorship Recall during Gay Games IV40 cited
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