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Perceived Benefits of Retail Loyalty Programs: Their Effects on Program Loyalty and Customer Loyalty
16 references·3 citing·39 second hop
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(1981)Sociological Methodology 1980.Consumer Self-Concept, Symbolism and Market Behavior: A Theoretical Approach (1967)Consumer Self-Concept, Symbol…How cashback strategies yield financial benefits for retailers: The mediating role of consumers’ program loyalty (2021)How cashback strategies yield…Effectiveness of Loyalty Programs in Customer Retention: A Multiple Mediation Analysis (2021)Effectiveness of Loyalty Prog…Exploring the impact of rewarded social media engagement in loyalty programs (2017)Exploring the impact of rewar…Prospect Theory: An Analysis of Decision under Risk (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Prospect theory: An analysis of decision under risk (1988)E-S-QUAL (2004)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Handbook of Qualitative Research (1994)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Brand Experience: What Is It? 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(1985)A Practical Guide To Factorial Validity Using PLS-Graph: Tutorial And Annotated Example (2005)PLS-SEM: Indeed a Silver Bullet (2011)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
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  • 2025Advances in Consumer Research13,264 cited
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895 cited
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    • 2017Exploring the impact of rewarded social media engagement in loyalty programs47 cited
    • 2021Effectiveness of Loyalty Programs in Customer Retention: A Multiple Mediation Analysis38 cited
    • 2021How cashback strategies yield financial benefits for retailers: The mediating role of consumers’ program loyalty19 cited