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The use of category management practices to obtain a sustainable competitive advantage in the fast‐moving‐consumer‐goods industry

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References

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Cited by

2009Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights96 cited
2008

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Toward the Inter-organizational Product Information Supply Chain – Evidence from the Retail and Consumer Goods Industries

80 cited

2011Impacts of in‐store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty77 cited

2011Is Retail Category Management Worth the Effort (and Does a Category Captain Help or Hinder)?77 cited

2010Competitive Consequences of Using a Category Captain57 cited

2009Marketing at the retail shelf: an examination of moderating effects of logistics on SKU market share54 cited

2007Value Creation and Category Management through Retailer–Supplier Relationships50 cited

2006Market Information Sharing in Channel Relationships. Its Nature, Antecedents, and Consequences43 cited

2008Case pack quantity's effect on retail market share41 cited

2007An analysis of suppliers’ roles in category management collaboration37 cited

2018Market basket analysis insights to support category management33 cited

2006Category management tactics: an analysis of manufacturers' control32 cited

2013Assessing and strengthening internal alignment of new marketing units: An interpretative tool30 cited

2011Upgrading of smallholder agro-food production in Africa: the role of lead firm strategies and new markets27 cited

2008Suppliers' roles in category management: A study of supplier–retailer relationships in Finland and Sweden22 cited

2017National brand's local advertising and wholesale-price incentive under prior versus no prior information20 cited