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Reevaluating Segmentation Practices and Public Policy in Classical Performing Arts Marketing: A Macro Approach
16 references·1 citing·34 second hop
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References

  • 2002The World of Goods1,180 cited
  • 1990Common Culture: Symbolic Work At Play In The Everyday Cultures Of The Young711 cited
  • 1967Performing Arts: The Economic Dilemma558 cited
  • 1989Muses and Markets: Explorations in the Economics of the Arts358 cited
  • 1979Marketing Communications in Nonbusiness Situations or Why It's So Hard to Sell Brotherhood like Soap299 cited
  • 1997Standing Room Only: Strategies for Marketing the Performing Arts291 cited
  • 2001The Performing Arts in a New Era203 cited
  • 2019Economics of the Performing Arts193 cited
  • 1980Predictors of Attendance at the Performing Arts176 cited
  • 2023Coping with marketplace discrimination : An exploration of the experiences of Black men130 cited
  • 1994Ecstasy and the Demon: Feminism and Nationalism in the Dances of Mary Wigman90 cited
  • 1993Revisiting the Disadvantaged: Old Lessons and New Problems82 cited
  • 1995Social Criticisms of Target Marketing66 cited
  • 2003Consumer Interests and the Ethical Implications of Marketing: A Contingency Framework40 cited
  • 1990Expanding the audience for the performing arts29 cited
  • 2001

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Gifts of the Muse
21 cited

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  • 2010Motivators and barriers of ethnic groups to engage in arts performance4 cited