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New entrants in a mature market: An empirical study of the detergent market
16 references·2 citing·32 second hop
New entrants in a mature market: An empirical study of the detergent market (1996)New entrants in a mature market: An empir…To Extend or Not to Extend: Success Determinants of Line Extensions (1994)To Extend or Not to Extend: S…The Effects of Sequential Introduction of Brand Extensions (1992)The Effects of Sequential Int…The Effects of Brand Extensions on Market Share and Advertising Efficiency (1992)The Effects of Brand Extensio…Positioning: The Battle for Your Mind (1992)Positioning: The Battle for Y…Managing Brand Equity (1991)Managing Brand EquityEvaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products (1987)A Diffusion Theory Model of A…The Dirichlet: A Comprehensive Model of Buying Behaviour (1984)The Dirichlet: A Comprehensiv…The misuse of marketing: An American tragedy (1981)The misuse of marketing: An A…Positioning: The Battle for Your Mind (1981)Positioning: The Battle for Y…Brand franchise extension: New product benefits from existing Brand Names (1981)Brand franchise extension: Ne…Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology (1978)Pre-Test-Market Evaluation of…A New Product Growth Model for Consumer Durables (1976)A New Product Growth Model fo…A New Product Growth for Model Consumer Durables (1969)A New Product Growth for Mode…The Pattern of Consumer Purchases (1959)The Pattern of Consumer Purch…How do line extensions impact brand sales? The role of feature similarity and brand architecture (2023)How do line extensions impact…A new brand’s behaviour in an established market (2003)A new brand’s behaviour in an…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)The impact of perceived corporate social responsibility on consumer behavior (2005)Advances in Consumer Research (2025)The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)Self-Concept in Consumer Behavior: A Critical Review (1982)The Reputational Landscape (1997)Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Technical Change and the Rate of Imitation (1961)A simple substitution model of technological change (1971)New Product Diffusion Models in Marketing: A Review and Directions for Research (1990)Vendor Consideration and Switching Behavior for Buyers in High-Technology Markets (1995)Modelling and forecasting the diffusion of innovation – A 25-year review (2006)Information and Consumer Behavior (1970)Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence (2002)Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption (2002)A resource‐based view of the firm (1984)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)Destination Positioning Analysis through a Comparison of Cognitive, Affective, and Conative Perceptions (2004)Using Online Conversations to Study Word-of-Mouth Communication (2004)Electronic word-of-mouth in hospitality and tourism management (2007)What Makes Online Content Viral? (2011)The equalization price: A measure of consumer-perceived brand equity (1993)The customer value proposition: evolution, development, and application in marketing (2017)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)
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References

  • 1969A New Product Growth for Model Consumer Durables5,999 cited
  • 1976A New Product Growth Model for Consumer Durables3,948 cited
  • 1991Managing Brand Equity3,818 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
  • 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
  • 1981Positioning: The Battle for Your Mind1,060 cited
  • 1987A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products932 cited
  • 1992The Effects of Brand Extensions on Market Share and Advertising Efficiency744 cited
  • 1992Positioning: The Battle for Your Mind458 cited
  • 1984The Dirichlet: A Comprehensive Model of Buying Behaviour435 cited
  • 1978Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology418 cited
  • 1959The Pattern of Consumer Purchases349 cited
  • 1994To Extend or Not to Extend: Success Determinants of Line Extensions309 cited
  • 1981Brand franchise extension: New product benefits from existing Brand Names307 cited

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  • 1981The misuse of marketing: An American tragedy281 cited
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    • 2023How do line extensions impact brand sales? The role of feature similarity and brand architecture12 cited
    • 2003A new brand’s behaviour in an established market9 cited