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PRICING STRATEGY & PRACTICE“Why did you do that?” The important role of inferred motive in perceptions of price fairness

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References

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2010Consumer Reactions to CSR: A Brazilian Perspective139 cited
2020A special price just for you: effects of personalized dynamic pricing on consumer fairness perceptions90 cited
2013Procedural and Distributive Fairness: Determinants of Overall Price Fairness89 cited
2018Are cynical customers satisfied differently? Role of negative inferred motive and customer participation in service recovery84 cited
2013Transparency in pricing and its effect on perceived price fairness69 cited
2015Examining the Impact of Consumer Innovativeness and Innovative Restaurant Image in Upscale Restaurants

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69 cited

2022Consumer perception of price fairness and dynamic pricing: Evidence from Booking.com63 cited

2011The Ethics of Price Discrimination60 cited

2010Suspicion and Perceptions of Price Fairness in Times of Crisis59 cited

2023Retailing in times of soaring inflation: What we know, what we don't know, and a research agenda57 cited

2013From ‘free’ to fee: Acceptability of airline ancillary fees and the effects on customer behavior46 cited

2008The nature and consequences of price unfairness in services: a comparison to tangible goods44 cited

2015Consumers' reaction to fair trade motivated price increases38 cited

2023Lenient vs. stringent returns policies in the presence of fraudulent returns: The role of customers’ fairness perceptions36 cited

2012Price and Customers’ Perceptions of Value31 cited

2022The Impact of Price Preciseness, Price Reduction, and Lay Rationalism on Travelers’ Perceptions of Deal Attractiveness, Purchase Intention, and Choice30 cited