Female Business Owners In Apparel Manufacturing: An Integrative Perspective

Abstract

The purpose of this study was to investigate Brush's (1992) integrative perspective of female business owners. The sample included 22 women apparel-manufacturing owners purposively chosen to participate in on-site interviews. A 36-item interview schedule was used to assess business owners' current business practices, provide information about their family, and to characterize their career as a business owner in apparel manufacturing. A Windows version of NUD*IST 4 was used to analyze the data. These women perceived being their own boss as a benefit and measured success in non-economic terms. Motives for business creation were personal fulfillment and professional achievement. They expressed regret about ownership if spouses were reported as unsupportive or if children were in the home. Brush's (1992) integrative perspective was validated, in part. These women perceived themselves in a network of work and family relationships.

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