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Applying evolutionary psychology in understanding the representation of women in advertisements
16 references·15 citing·34 second hop
Applying evolutionary psychology in understanding the representation of women in advertisements (2004)Applying evolutionary psychology in under…Advances in Consumer Research (2025)Advances in Consumer ResearchHow the Mind Works (1999)How the Mind WorksEvolutionary Psychology: The New Science of the Mind (1998)Evolutionary Psychology: The …Consilience: The Unity of Knowledge (1998)Consilience: The Unity of Kno…Social psychology: handbook of basic principles (1997)Social psychology: handbook o…The evolution of desire: strategies of human mating (1994)The evolution of desire: stra…Sexual Strategies Theory: An evolutionary perspective on human mating. (1993)Sexual Strategies Theory: An …The Psychological Foundations of Culture (1992)The Psychological Foundations…The Adapted Mind (1992)The Adapted MindThe Adapted mind : evolutionary psychology and the generation of culture (1992)The Adapted mind : evolutiona…What is beautiful is good, but . . .: A meta-analytic review of research on the physical attractiveness stereotype. (1991)What is beautiful is good, bu…Sex differences in human mate preferences: Evolutionary hypotheses tested in 37 cultures (1989)Sex differences in human mate…Advances in Consumer Research (1983)Advances in Consumer ResearchThe evolution of human sexuality (1980)The evolution of human sexual…The Evolution of Human Sexuality (1979)The Evolution of Human Sexual…The Selfish Gene (1976)The Selfish GeneThe Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments (2023)The Past and Future of Gender…Evolutionary psychology in marketing: Deep, debated, but fancier with fieldwork (2021)Evolutionary psychology in ma…The impact of visual sexual appeals on attention allocation within advertisements: an eye-tracking study (2020)The impact of visual sexual a…Appetite for destruction: Counterintuitive effects of attractive faces on people's food choices (2019)Appetite for destruction: Cou…Sometimes a celebrity holding a negative public image is the best product endorser (2016)Sometimes a celebrity holding…On the Method of Evolutionary Psychology and Its Applicability to Consumer Research (2016)On the Method of Evolutionary…Attitudes toward ads portraying women in decorative roles and female competition: an evolutionary psychology perspective (2016)Attitudes toward ads portrayi…Male and female attitudes towards stereotypical advertisements: a paired country investigation (2013)Male and female attitudes tow…Evolutionary consumption (2013)Evolutionary consumptionFundamental Motives and Business Decisions (2011)Fundamental Motives and Busin…Evolutionary Theory: The Missing Link for Conceptualizing Public Relations (2010)Evolutionary Theory: The Miss…The effect of conspicuous consumption on men’s testosterone levels (2009)The effect of conspicuous con…The past is a foreign country: amnesia and marketing theory (2008)The past is a foreign country…Effects of Scarcely Dressed Models in Advertising on Body Esteem for Belgian Men and Women (2008)Effects of Scarcely Dressed M…Receiving word-of-mouth from the service customer: An emotion-based effectiveness assessment (2006)Receiving word-of-mouth from …The descent of man and selection in relation to sex (1907)Sexual Behavior in the Human Male (1948)Social cognitive theory of gender development and differentiation. 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References

  • 2025Advances in Consumer Research13,264 cited
  • 1976The Selfish Gene10,422 cited
  • 1992The Adapted mind : evolutionary psychology and the generation of culture5,218 cited
  • 1997Social psychology: handbook of basic principles4,895 cited
  • 1989Sex differences in human mate preferences: Evolutionary hypotheses tested in 37 cultures4,485 cited
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  • 1994The evolution of desire: strategies of human mating1,545 cited

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  • 2019Appetite for destruction: Counterintuitive effects of attractive faces on people's food choices49 cited
  • 2016Sometimes a celebrity holding a negative public image is the best product endorser46 cited
  • 2008The past is a foreign country: amnesia and marketing theory43 cited
  • 2008Effects of Scarcely Dressed Models in Advertising on Body Esteem for Belgian Men and Women32 cited
  • 2010Evolutionary Theory: The Missing Link for Conceptualizing Public Relations31 cited
  • 2020The impact of visual sexual appeals on attention allocation within advertisements: an eye-tracking study29 cited
  • 2013Male and female attitudes towards stereotypical advertisements: a paired country investigation26 cited
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