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Our study summarizes the state of knowledge on the topic of multimarket competition. We classify the current research into four broad themes: (1) the antecedents of multimarket contact (MMC), (2) the outcomes of MMC, (3) the contingencies that moderate the mutual forbearance hypothesis, and (4) extensions beyond traditional multimarket competition research. We also highlight several areas and research questions that we believe will be particularly promising for future research.
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Stored only when both papers are in the corpus — 152 citations exist upstream.
Papers that cite the same references — the relational fallback while embeddings are still backfilling.
Imported from OpenAlex (CC0) — nothing here is generated.