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Relative Constancy of Advertising Spending

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References

1984Journalism monographs711 cited
2003Human Development Report 2003459 cited
2002The Right to Tell: The Role of Mass Media in Economic Development233 cited
2001Effects of Recessions on Advertising Expenditures: An Exploratory Study of Economic Downturns in Nine Developed Nations133 cited
1980Spending on Mass Media49 cited
1986Consumer Spending on the Mass Media: The Principle of Relative Constancy Reconsidered39 cited
1992The relative constancy approach to consumer spending for media39 cited

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2014Old and New Issues in Media Economics16 cited
2020Are firms like fair-weathered fans? Examining decision-making in B2B relationships14 cited
2020Analyzing Price Premiums In International Sponsorship Exchange13 cited
2018Competitive pressure and profitability of newspaper publishing in 12 European countries12 cited

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