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Usefulness of Ethnicity in International Consumer Marketing

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1997

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The Effect of Cultural Orientation on Persuasion

547 cited

Cited by

2007Hedonism and Culture: Impact on Shopping Behaviour A Research Agenda28 cited
2014The Effect of Acculturation on Ethnic Consumers’ Decision-Making Styles: An Empirical Analysis of Hispanic Consumers18 cited
2012A Cross-Cultural Examination of Store Environment Cues and PurchaseIntention in Taiwan and the United States12 cited